LATEX FOR LESS CALIFORNIA PRIVACY NOTICE
Effective Date: September 6, 2026
Last Updated: September 6, 2026
This California Privacy Notice ("California Notice") supplements the
Latex For Less Privacy Policy for California residents and applies to
the extent the California Consumer Privacy Act, as amended ("CCPA"),
applies to Sleep, Inc. d/b/a Latex For Less ("Latex For Less," "we,"
"us," or "our").
This California Notice and the Latex For Less Privacy Policy should
be read together. Terms defined by the CCPA have the same meanings when
used in this Notice.
1. PERSONAL
INFORMATION COLLECTED AND DISCLOSED
During the preceding 12 months, Latex For Less may have collected and
processed the following categories of Personal Information. Whether a
category applies to you depends on how you interact with us.
| Identifiers | Name, postal address, email address, telephone number, IP address,
customer identifiers, device IDs, cookie IDs, advertising
identifiers | Yes | Certain identifiers may be sold or shared as defined by California
law |
| Customer records information | Contact, account, transaction, billing, and payment-related
information | Yes | Certain elements may overlap with identifiers or commercial
information; full payment-card credentials are not sold or shared for
advertising |
| Commercial information | Products viewed, considered, or purchased; cart activity; order
history; product interests; returns; warranties | Yes | Yes |
| Internet or other electronic network activity | Browsing activity, pages viewed, clicks, searches, device/browser
activity, interactions with Services and advertisements | Yes | Yes |
| Approximate geolocation | General location inferred from IP address or similar
information | Yes | Certain information may be shared |
| Audio, electronic, visual, or similar information | Customer-service call recordings, chat or other recorded
communications where applicable; review photos or other user-submitted
content | Limited | No intentional sale or sharing for targeted advertising |
| Inferences | Product interests, likely preferences, customer segments,
advertising audiences, or product recommendations | Yes | Yes, where used for applicable advertising activities |
| Sensitive personal information | Account credentials; certain financial/payment information;
health-related information voluntarily provided | Limited | No intentional sale or sharing for targeted advertising |
Latex For Less does not intentionally collect biometric information
used to uniquely identify consumers or non-public educational records
through its ordinary consumer Services.
2. SOURCES AND PURPOSES
We may collect Personal Information directly from you; automatically
from your browser or device; from service providers and contractors;
advertising, analytics, attribution, and affiliate partners; payment and
financing providers; delivery and fulfillment providers; social-media
platforms; other persons acting at your direction; and other lawful
sources.
We use Personal Information for the purposes described in the Latex
For Less Privacy Policy, including providing products and services;
processing transactions; arranging shipping and delivery; customer
service; returns and warranties; website operation and improvement;
analytics and measurement; advertising and attribution; communications;
security and fraud prevention; legal compliance; and protection of legal
rights.
3. SALE AND
SHARING DURING THE PRECEDING 12 MONTHS
Latex For Less does not sell Personal Information to third
parties in exchange for money.
However, during the preceding 12 months, certain disclosures
involving advertising, analytics, attribution, social-media, or similar
technologies may have constituted a "sale" or "sharing" under California
law.
Categories potentially sold or shared include identifiers; commercial
information; Internet or other electronic network activity; approximate
geolocation information; and inferences.
Categories of third parties may include advertising platforms and
networks, social-media platforms, advertising-measurement providers,
attribution providers, analytics providers, and other providers involved
in applicable advertising or measurement activities.
The business or commercial purposes include measuring advertising
performance; attributing purchases or other activity to advertising;
creating or using advertising audiences; understanding advertising
effectiveness; delivering or supporting relevant advertising; and
related measurement and marketing purposes.
4. DISCLOSURES FOR BUSINESS
PURPOSES
During the preceding 12 months, Latex For Less may have disclosed
categories of Personal Information to service providers and contractors
for business purposes.
Depending on the relationship, such disclosures may include
identifiers, customer-record information, commercial and transaction
information, Internet or electronic activity, approximate location,
communications, limited sensitive personal information, and
inferences.
Business purposes may include ecommerce infrastructure, payment
processing, financing, fulfillment, shipping and delivery, customer
service, communications, email and SMS services, analytics, website
functionality and optimization, fraud prevention, cybersecurity,
AI-enabled services, warranty and return administration, professional
services, and legal compliance.
5. RETENTION
Latex For Less retains Personal Information for no longer than
reasonably necessary and proportionate for the purposes for which it was
collected or processed, subject to applicable legal, regulatory,
contractual, security, fraud-prevention, accounting, tax, warranty,
dispute-resolution, and litigation requirements.
Category-specific retention criteria are described in Section 10 of
the Latex For Less Privacy Policy.
6. SENSITIVE PERSONAL
INFORMATION
Latex For Less may process limited categories of Sensitive Personal
Information, including information necessary to access an account,
certain payment or financial information, and health-related information
a consumer voluntarily provides.
Latex For Less does not use or disclose Sensitive Personal
Information for purposes intended to trigger the CCPA right to limit its
use or disclosure.
We use and disclose Sensitive Personal Information only as reasonably
necessary and proportionate for legally permitted purposes such as
providing requested products or services, processing transactions,
maintaining accounts, maintaining security, preventing fraud, customer
service, legal compliance, and establishing, exercising, or defending
legal rights.
We do not intentionally use Sensitive Personal Information to create
third-party targeted-advertising profiles based upon a consumer's health
condition or other sensitive characteristic.
If our practices change in a manner that creates a California right
to limit the use or disclosure of Sensitive Personal Information, we
will provide the notice and mechanism required by applicable law.
7. CALIFORNIA PRIVACY RIGHTS
California residents may have rights under the CCPA to:
-
know the categories and specific pieces of Personal Information Latex
For Less has collected;
-
know the categories of sources from which Personal Information was
collected;
-
know our business or commercial purposes for collecting, selling, or
sharing Personal Information;
-
know the categories of third parties to whom Personal Information is
disclosed, sold, or shared;
-
delete Personal Information, subject to statutory exceptions;
-
correct inaccurate Personal Information;
-
opt out of sale or sharing;
-
where applicable, limit certain uses or disclosures of Sensitive
Personal Information;
-
where applicable, exercise rights relating to covered automated
decisionmaking technology; and
-
receive freedom from unlawful discriminatory or retaliatory treatment
for exercising CCPA rights.
8. HOW TO EXERCISE CALIFORNIA
RIGHTS
Sale/Sharing Opt-Out: Use the "Your Privacy Choices," "Do Not Sell or
Share My Personal Information," or similar privacy-control mechanism
available on www.latexforless.com.
Other California Privacy Requests:
Email: info@latexforless.com
Telephone: 1-888-339-1100
Mail:
Sleep, Inc. d/b/a Latex For Less
3233 Mission Oaks Blvd., Building C
Camarillo, CA 93012
United States
Please identify your communication as a California Privacy Request
and specify the right you wish to exercise.
For access, deletion, correction, or similar requests, we may take
reasonable steps to verify your identity in accordance with applicable
law.
Where California law permits an authorized agent to act on your
behalf, we may request reasonable proof of the agent's authority and
take steps permitted by law to verify the request.
9. GLOBAL
PRIVACY CONTROL AND OPT-OUT PREFERENCE SIGNALS
Where required by California law, Latex For Less recognizes
qualifying browser- or device-based opt-out preference signals,
including qualifying Global Privacy Control ("GPC") signals.
A qualifying signal is treated as an applicable request to opt out of
sale or sharing for the browser, device, and associated pseudonymous
profile through which the signal is received, and more broadly where
required by law and technically applicable.
Latex For Less does not require a consumer to create an account or
provide additional identifying information solely for us to process an
applicable browser- or device-level opt-out preference signal.
Certain processing that does not constitute sale or sharing may
continue after a GPC or other opt-out request, including processing
reasonably necessary for website functionality, transactions, security,
fraud prevention, privacy-preference management, and legally permitted
analytics or measurement.
10. DO NOT TRACK
Some browsers historically offered a "Do Not Track" ("DNT") setting
intended to communicate a user preference regarding online tracking.
Because traditional DNT signals have not developed into a uniform
legally recognized technical standard governing website responses, Latex
For Less does not necessarily respond to traditional DNT signals merely
because a browser transmits one.
This is different from legally recognized opt-out preference signals
such as GPC, which Latex For Less processes where required by applicable
law.
Third-party advertising, analytics, attribution, or similar
technologies may collect information concerning interactions with our
Services over time and across websites or services where permitted by
applicable law and applicable privacy choices.
11. CHILDREN AND CONSUMERS
UNDER 16
Latex For Less does not have actual knowledge that it sells or shares
the Personal Information of consumers under 16 years of age.
Where the CCPA applies, Latex For Less does not knowingly sell or
share the Personal Information of consumers under 16 without the
affirmative authorization required by California law.
Our broader practices concerning children and teens are described in
the Latex For Less Privacy Policy.
12. FINANCIAL INCENTIVES
Latex For Less may from time to time offer discounts, promotions,
sweepstakes, loyalty benefits, email or SMS enrollment offers, or
similar programs that may involve Personal Information.
Not every discount or promotion constitutes a "financial incentive"
or "price or service difference" regulated by the CCPA.
If Latex For Less offers a program subject to CCPA
financial-incentive requirements, we will provide a separate Notice of
Financial Incentive at or before enrollment containing the information
required by law. Participation will be voluntary.
13. CALIFORNIA SHINE THE LIGHT
California Civil Code Section 1798.83 may permit California residents
to request certain information concerning disclosures of specified
categories of Personal Information to third parties for those third
parties' own direct-marketing purposes.
To submit an applicable request, email info@latexforless.com with the
subject line California Shine the Light Request, or write to:
Sleep, Inc. d/b/a Latex For Less
3233 Mission Oaks Blvd., Building C
Camarillo, CA 93012
United States
14. NON-DISCRIMINATION
Latex For Less will not unlawfully discriminate against a California
consumer because the consumer exercised a privacy right. This does not
prevent lawful promotions, discounts, loyalty programs, or other
practices permitted by applicable law.
15. CONTACT US
Questions concerning California privacy practices or rights may be
directed to:
Sleep, Inc. d/b/a Latex For Less
3233 Mission Oaks Blvd., Building C
Camarillo, CA 93012
United States
Email: info@latexforless.com
Telephone: 1-888-339-1100
